Four factors affecting consumers’ purchase of uv inkjet printers: price, performance, manufacturer, demand.
Factor (1) Price: This is the first element, and it must be within the scope of the consumer budget, otherwise it will be empty talk. Even if the product is good, it is satisfactory, but its budget is only 10,000 US dollars, can not buy 40,000 US dollars of equipment. However, if the consumer budget is high enough, the model and brand of the uv inkjet printer that can be selected are very large. On the contrary, the other three factors will account for the main proportion.
Factors (2) Performance: The digital uv inkjet printer that consumers are fascinated with must be the actual performance indicators such as printing speed, printing accuracy and printing cost to meet their needs. Second is the appearance of the style, value-added services and features. No one will spend money to buy a product that does not meet their requirements. After all, the traditional uv flatbed printer is a production device that is not a fast-moving consumer, nor a luxury product. It does not meet the needs of the consumer’s spiritual level, similar to identity and vanity.
Factor (3) Manufacturer: The size, personnel, qualifications, promised services, etc. of the manufacturer. These are actually giving consumers confidence, a reason to convince him to believe in the manufacturer. After all, there are more and more fake and bragging companies involved in this kind of equipment in the unpopular field. Unlike the FMCG in common sense, the information and standards available for reference are very few. Consumers often use traditional thinking to judge the chosen manufacturer.
Factor (4) Demand: This determines the timeliness of the consumer’s purchase order. Usually, if there is an order in hand or if the order is received immediately, it will be purchased soon. On the contrary, it is just a wait-and-see attitude. I think that this kind of equipment investment is good and so on. The effectiveness of the impact is similar to whether the consumer’s own venue is suitable, whether the technician is recruited, and so on.
In addition to the above factors affecting the purchase of uv inkjet printers, there are still some factors, such as the consumer’s peers have already purchased, the herd psychological influence will also follow the flow; the sales staff’s personal eloquence level and so on.